Oleksandr Korskanov, CEO at Salesjam CRM consulting, presents an overview of popular CRM systems on the market that are suitable for different business models.

KeyCRM

For a quick start of online sales:

• Who it is suitable for: E-commerce, services (lead processing).
• Advantages: Quick start, integration with almost all messengers, many ready-made integrations.
• Disadvantages: Limited automation, weak analytics, not flexible for customizations.
• Cost: From $19 per account.

KeepinCRM

Ukrainian CRM for goods and services:

• Who it is suitable for: Goods business, B2B sales, services.
• Advantages: Quick start, possibility of adaptation, ready-made integrations, process automation.
• Disadvantages: No mobile app, not flexible for customization.
• Cost: From 150 UAH per user.

Asteril

Ukrainian CRM for online sales:

• Who it is suitable for: Online sales.
• Advantages: Quick start, built-in automation, more than 50 ready-made integrations.
• Disadvantages: Not customizable, no mobile app.
• Cost: From 299 UAH.

NetHunt

Ukrainian CRM for B2B sales:

• Who it is suitable for: B2B sales, simple B2C sales.
• Advantages: Flexible system, built-in automation, integration with Gmail and LinkedIn, mobile app, system as a constructor.
• Disadvantages: Registration only on Gmail.
• Cost: From 8€ per user.

Pipedrive

Estonian CRM for small and medium-sized businesses:

• Who it is suitable for: Micro, small and medium-sized businesses.
• Advantages: Easy adaptation, built-in automation, external integrations, mobile app, marketplace for additional apps.
• Disadvantages: Not customizable.
• Cost: From 12.50€ per user.

Zoho

Platform for automation of small and medium-sized businesses:

• Who it is suitable for: Small and medium-sized businesses.
• Advantages: Flexible customization, detailed dashboards, more than 60 integrated apps, mobile app.
• Disadvantages: Requires integrators, no Ukrainian language.
• Cost: From 14€ per user.

Odoo

ERP and CRM platform with open source:

• Who it is suitable for: Small+, medium, and large businesses.
• Advantages: Modular system, possibility to install on your own server, possibility to develop inside, more than 40 thousand ready-made paid modules.
• Disadvantages: Requires a qualified implementation team, long-term implementation.
• Cost: From 0€ for the system.

Creatio

CRM/BPM/ERP platform for business automation:

• Who it is suitable for: Small+, medium, and large businesses.
• Advantages: Modular system, process automation, more than 700 ready-made applications.
• Disadvantages: Requires a qualified implementation team, annual subscription payment by contract.
• Cost: From 740 UAH per user.

HubSpot

Platform for sales and marketing automation:

• Who it is suitable for: Small, medium, and large businesses, especially for sales to foreign markets.
• Advantages: Email marketing, automation of marketing, sales, and service, no-code setup.
• Disadvantages: Useful functionality starts with the Pro plan (€490/mo for 5 users).
• Cost: From 0€ per user (very limited free subscription).

For more details, see the review on our YouTube.