CRM implementation for cottage developer DFD Development: How to build sales processes on the basis of CRM

Client

Company:

Diachuk Family Development

Website:

https://www.dfd.house/

Diachuk Family Development — is a family-owned developer that builds cottage communities in the suburbs of Kyiv. Their projects emphasize planning solutions and comfort levels familiar to European and American markets.

Project goals

Consolidate all inquiry channels into a single interface, build transparent sales funnels, obtain detailed marketing analytics for daily. management

Initial challenges

• CRM was installed but not integrated with social media.
• Lack of quality control: some leads were never called back, and opportunities were lost.
• Unclear which advertising sources generated results; the budget was spent inefficiently.
• Communication history was essentially stored in managers’ heads.

What was done

• Business processes analyzed and detailed workflow regulations established (from lead to deal).
• CRM configured: Instagram, Facebook, and dedicated Viber and Telegram numbers integrated.
• Automated reporting set up in a Telegram group for the owner.
• End-to-end analytics dashboard built in Google Looker Studio.
• Access rights organized; data export and database downloads restricted.
• Three training sessions conducted for managers plus a separate block for the Head of Sales.
• Post-training certification held to test knowledge of CRM and lead management rules.
• Ongoing support launched: Q&A, minor adjustments, report corrections.

Results

After launch, the system highlighted bottlenecks in the sales funnel and revealed monthly losses. The team received a clear optimization plan, and management gained transparent indicators for decision-making.

• The manager sees missed calls, call recordings, and can quickly adjust communication scripts.
• Deal statuses and manager workload are accessible in one click, making planning and control easier.
• CRM displays key metrics: number of new inquiries, sources, sales volume, conversion, average check.
• Managers work with requests in a single window, saving time by avoiding channel switching.
• Each lead has reminders and a history of actions, reducing the risk of lost contacts.

Why CRM in Sales

CRM consolidates client, deal, and communication data, automates routine steps, and provides analytics and process discipline. This enables fact-based decisions instead of assumptions and helps maintain consistent service quality.

Mobile work

Mobile access allows leads and tasks to be processed outside the office, ensuring no loss of sales momentum during business trips or property viewings.

Why Salesjam

We focus on business results, not just the tool. With over 153 implementations, a team of business analysts and technical consultants, and full post-launch support (analytics, development, training), we ensure measurable outcomes.

What is KeyCRM

KeyCRM is a Ukrainian web-based CRM for managing clients, orders, and sales, with built-in analytics. Once communication channels and lead sources are connected, managers gain a convenient workspace without unnecessary switching, while management gets a real-time overview of processes.

Request a free consultation

We’ll conduct a short call, prepare a quick audit, and show how CRM can work specifically for your business.