CRM implementation for Gamma svitla: How to save tens of thousands of hryvnias on marketing

Client

Company: Gamma svitla
Сlient website: https://gamma.net.ua/

Gamma svitla is a Ukrainian company specializing in the sale of lighting equipment, LED lighting, lamps, light fixtures, and electrical products for residential, office, outdoor, and industrial applications.

🎯 Goals the client wanted to achieve

Select and implement a CRM system to automate B2C sales, start building a customer database, improve control over the performance of sales managers, gain analytics on leads to manage marketing spending more effectively.

⚠️ What challenges did the client face without a CRM?

• No centralized customer database, which made segmentation impossible.
• Lack of insight into manager performance — follow-ups were missed and clients were lost.
• No analytics on marketing source effectiveness – hundreds of thousands of hryvnias were wasted.
• All communication history with clients existed only in managers’ heads.
• Inability to evaluate marketing ROI — only clients ready to buy immediately were recorded.

🟢 How we helped solve these issues?

• • Conducted a deep analysis of business processes and developed sales pipelines (sequences of order processing stages for managers).
  • Selected a CRM system and IP telephony based on 23+ criteria.
  • Configured pipelines, typical actions, templates, and customer cards.

• • Implemented automated tasks and reminders.
  • Integrated IP telephony with call recording and analytics.
  • Connected the online store to the CRM — all requests now automatically create leads. Managers instantly see them, and marketers understand which campaigns bring results.
  • Set up secure access permissions to protect the database from unauthorized downloads or theft.
  • Connected Instagram, Facebook, and Viber for messaging directly from the CRM.
  • Automated SMS notifications to clients.
  • Integrated Nova Poshta – now managers can generate shipping labels (TTNs) directly from the CRM.
  • Configured reports on the number of leads, calls, orders, sales amount, and more.

• • Conducted three CRM training sessions for managers.
  • Trained the head of the sales department.
  • Certified managers after training to assess CRM proficiency.

• Provide ongoing support and technical assistance — our project manager answers all questions from staff and helps with additional configurations.

🏆 Results

After implementing the system, the client identified bottlenecks in the sales department and monthly financial losses. This allowed them to create clear plans for fixing issues and scaling the sales direction.

Additionally:
✅ The manager can now see missed calls, monitor communication quality, and calibrate how sales reps interact with clients to improve conversion rates.
✅ The manager sees all incoming requests and their statuses, allowing them to analyze how each lead is handled.
✅ The manager monitors CRM performance indicators — the system automatically displays the number of new leads, purchase sources, total sales by manager, conversion rates, average check, and more.
✅ Sales reps process all leads in one place, saving tens of hours weekly.
✅ All leads and orders are visible on one screen, with the ability to schedule follow-up reminders.
✅ The system automatically updates clients on order statuses.

📣 Client feedback

📌 Why does a sales department need a CRM??

A CRM system is a tool that allows a company to operate like a well-oiled machine. It enables you to:

1. Store all information in one place: from contacts and partners to all orders.
2. Automate processes: the system creates tasks, reminders, and prompts automatically.
3. Make decisions based on analytics: what people buy, how often, and what’s being missed.
4. Manage the team: transparency at every stage, results, and sales planning.
5. Improve service: quick responses and personalized communication.

📱 CRM always at hand

A CRM mobile app allows you to stay connected with your business from anywhere in the world. Sales reps can process leads, create tasks, and communicate even while on the go.

🔍 Why choose Salesjam?

1. We focus on business value — we don’t just implement CRM, we help grow your sales.
2. Experience with 153+ CRM implementations.
3. A team of business analysts and technical consultants.
4. Full support after launch: analytics, development, training.

What is keepinCRM?

KeepinCRM is a Ukrainian CRM system designed specifically for small and medium-sized businesses. It emphasizes simplicity, quick setup, and local market adaptability.

Key features of KeepinCRM:

1. Sales management: simple visual Kanban pipeline with leads, deals, and statuses.
2. Customer base: segmentation, interaction history, repeat sales.
3. Automation: triggers, action templates, auto-tasks.

Integrations:

1. IP telephony (Binotel, Kyivstar, etc.)
2. Ukrposhta, Nova Poshta
3. Privat24, Monobank
4. Viber, Telegram, email campaigns
5. Financial tracking: invoices, expenses, reports.
6. Tasks & Projects: internal task management system.
7. Documents: invoices, acts, waybills, contracts.
8. Inventory management: stock levels, stock entries, product movement.

Thanks to this, Gamma Svitla now has a single system where sales reps work and the manager sees everything in real time.

👉 Request a free consultation

After a brief conversation, we’ll conduct a quick audit, provide recommendations, and show you how CRM can work in your specific industry.