Zoho CRM for Lightbox and Modular Stand Manufacturing

In today’s business environment, effective customer relationship management is a key success factor. VERBA implemented a basic CRM with another integrator but faced problems when the previous integrator did not provide quality support and maintenance. This led to prolonged delays in resolving management issues.

📌 Zoho is a comprehensive business tool platform providing a wide range of applications for managing various aspects of business. It is suitable for enterprises of any size but is particularly popular among small and medium-sized businesses due to its flexibility and affordability.

Company Description

Novodek specializes in the production of lightboxes, modular exhibition stands, and fabric graphics. The company offers innovative solutions for exhibitions, retail, and advertising campaigns, providing high-quality materials, easy tool-free assembly, and quick image replacement.

Client Request

• Conduct an audit of existing business processes and settings.
• Ongoing support and customization of the Zoho system.

Solution

We assigned an analyst and a developer for full support and development of the client.

Implementation Process

• Performed an audit of processes and existing settings based on a 45-point checklist.
• Developed a plan for automation and settings.
• Configured a chatbot on the website.
• Identified and resolved issues with virtual telephony.
• Developed automation between lead and deal modules.
• Corrected settings after previous contractors.
• Configured additional metrics in the dashboard.

Results

• The efficiency of Novodek’s sales department has increased.
• Regular system development under management.
• Work has significantly improved, and the client receives quality support.