CRM implementation for the company “Agrotrade”

Client

Company: Агротрейд

Company “Agrotrade” — is engaged in the purchase and sale of grain.

🎯 Client’s goals

To select and implement a CRM system that would help automate sales, start building a customer database, improve control over the work of sales managers, and create a unified system for tracking buyers, farmers, sales, and communications.

⚠️ Challenges faced without CRM

• No centralized customer database or records of who bought what.
• All data was kept in the heads of salespeople — no communication history and no clarity on the current status of deals.
• No analytics on who purchased, sold, or made promises.
• No system to record contact details of farmers and buyers. The owner had no way to control or monitor the work of the sales team.

🟢 How we helped solve these challenges

• • Conducted an in-depth analysis of business processes and developed sales pipelines (step-by-step sales processes for managers).
  • Selected a CRM system and IP-telephony based on over 23 criteria — NetHunt was chosen.
  • Fully configured the system and trained the staff to work in it.

• • Implemented automatic task creation and reminders.
  • Integrated IP-telephony with call recording and analytics.
  • Set up secure access permissions to protect the database from unauthorized downloads or leaks.
  • Connected Instagram, Facebook, and Viber to enable messaging directly from the CRM.
  • Configured reports on the number of leads, calls, orders, total sales amount, and more.

• • Held two CRM training sessions for sales managers.
  • Provided training for the head of the sales department.
  • Assessed managers after training to test their CRM knowledge.

• Provide ongoing support and technical assistance to the client. A dedicated project manager answers all questions from staff and assists with further configurations.

🏆 Results

After we implemented the system, the client identified bottlenecks in the sales department and uncovered monthly financial losses. This insight enabled them to create clear plans for fixing inefficiencies and scaling their sales direction.

Additionally:
✅ The sales manager can now track missed calls, evaluate the quality of conversations, and coach the team to improve conversion rates.
✅ The manager sees all leads and their statuses, and can analyze each sales rep’s performance per request.
✅ Key CRM metrics are now visible to management — the system automatically shows the number of new leads, sources of deals, total sales by manager, conversion rates, average check size, and more.
✅ Sales reps process all leads in one place, saving dozens of hours every week.
✅ All leads and deals are visible on one screen, with task and reminder planning at hand.

📌 Why use CRM in the sales department?

A CRM system is a tool that enables a company to operate like a well-oiled machine. It allows you to:

1. Store all data in one place — from contacts and clients to every order.
2. Automate processes — tasks, reminders, and helpful prompts are created automatically.
3. Make informed decisions — based on analytics about whats selling, how often and whats being lost.
4. Control your team — gain full transparency on stages, results, and the sales plan.
5. Improve customer service — through faster responses and more personalized communication.

📱 CRM on the Go

The mobile CRM app lets you stay connected to your business from anywhere in the world. Sales reps can manage leads, create tasks, and communicate with clients even while traveling.

🔍 Why choose Salesjam?

1. Business-first approach – We don’t just implement CRM, we help grow your sales.
2. Proven expertise – Over 153 successful CRM implementations.
3. Professional team – Business analysts and technical consultants.
4. Ongoing support – Post-launch help with analytics, system development, and training.

What is NetHunt CRM?

NetHunt CRM is a Ukrainian CRM system — a flexible tool for businesses of any size that helps manage daily client interactions. It’s ideal for both B2B and B2C companies and integrates seamlessly with Gmail and Google Workspace.

1. Tailored to your business
   NetHunt CRM is highly customizable. You can set up your own sales pipelines, custom fields, views, and structure your data exactly how your team operates.
2. Messenger and chat integrations
   Bring all your client communication into one platform. NetHunt CRM integrates with popular messengers like WhatsApp, Facebook Messenger, Instagram, LinkedIn, and more — so you never have to switch between apps and can store the entire conversation history in one place.

Thanks to this implementation, Agrotrade now has a unified system where managers operate efficiently, and the leadership has real-time visibility across all processes.

👉 Request a free consultation

After a short call, we’ll perform a quick audit, share tailored recommendations, and show how CRM can work for your specific industry.